environmental claim
Statement, symbol or graphic that indicates an environmental aspect of a product, component or packaging. Note: An environmental claim may be made on product or packaging labels, through product literature, technical bulletins, advertising, publicity, telemarketing, as well as through digital or electronic media such as the Internet. (ISO 14021:2016, Environmental labels and declarations‚ “Self-declared environmental claims” (Type II environmental labeling), 3.1.4.)